The Ape switch / by Randy Ortiz

The BAPE Fall 2009 line is looking like their best stuff yet. It looks more sophisticated and not just 1000 random colors splashed on sneakers and clothing. Finally deviating from their usual crayon clothing, for people with deep pockets seems like the Ape is growing up. Also like how they are making some shots like family portraits. Being that I have a kid it works in that angle, and makes the brand appeal more to us even if that might not be the real reason they did it.

Why that could be my lil boy and me on the right! Overall I'm impressed with the more mature brand look. Good stuff Nigo!

Photo credit: Hypebeast