Here we have 2 periods of photography, 3 if you count this iPhone I used to take the shot. All three added important innovations to photography in general. 35mm film cameras revolutionized what was portability with quality, Polaroid's made it fun and gratified the instant want to see printed photos, iPhones combined all of it and it's easily shared. What has been popular now is how we are easily swayed to move onto the next "hot" thing. Everybody wants to be retro tho.
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