YouTube's Wave of Monetization Hurt
**UPDATE: I recently got a notice on my channel that I am eligible for monetization somehow, I don't have the subs and the hours viewed are slowly climbing towards that 40k needed so this came at a surprise. Either way I still don't change what I said below.**
Recently YouTube sent out emails like the one above to folks (including me) with smaller/young channels letting them know that due to the new policy in their YouTube Partner Program, their channels are no longer available to be monetized unless they meet the new guidelines. You now must have at least 1,000 subscribers and 4,000 hours of total viewed time within the past 12 months. They talk about safe guarding creator revenue while simultaneously stripping away what made YouTube great, someone with a camera and vision can create content and be able to gain revenue from their creation. We all know how difficult it is to gain that amount of viewership and subs, they just made it a shitload harder for the little guys.
What does that mean? Well... you're going to have to work a lot harder and for free longer than what you thought if you're thinking of making it in YT. This honestly just means that more and more new content creators will leave YouTube (IMO) and will find other ways like Twitch to broadcast their messages and stream their work and games, since now what it seems is that Google cares more about protecting the top tier only. This is upsetting due to knowing the amount of artists that have been making some cash from it, be it their new music video, a skit or their growing vlogs. They are now left to continue buying equipment and paying for things while their main or big portion of revenue gets tugged from beneath them, I personally don't get impacted but I feel for others and it's a tad disheartening.
Yes YouTube has fallen quiet a bit but in no way shape or form has their dominance been diminished due to their parenting and now monetization slap. Yes Jake Paul deserved what he got for that stupid video (or all his videos) and they took him down their top tier ad partner program. Yes there's been tons of hate videos and misguided agendas played on their website but it's free speech and while I condemn all hate and narrow-mindedness, it's not fair if you believe in free speech. Yes they are damaging their service and damaging the relationship that creators have with them. Yes they probably don't care and that's the sad part.
I'm with the creators on this one, they are handling it poorly and I have a feeling the viewing and streaming competition is going to really ramp up now. This is also a great indicator that folks running Patreon, Indiegogo and upcoming cryptocurrency (ex. Tron) opportunities to earn money by self-distributing their work and take away the middle (big)man. Let's make 2018 the year we step away from the controlling hands of our art and prosper.